Smart’s payITfwd highlights social good deeds

In the aftermath of the devastation of Typhoon Pablo in Davao Oriental, Davao-based Pens of Hope went beyond providing usual relief by conducting an Art Therapy Workshop to help the kids of Cateel, one of the coastal towns hard hit by the disaster, express how they felt from the ordeal through illustrations, colors and performance art.
Roger Esmaña of Oton, Iloilo, creates beautifully designed chairs and tables out of old tires.  His project has developed a creative pool of talent in the locality providing them a source of livelihood.  By upcycling used tires that otherwise would have only added to the waste materials accumulated all over the town, his project also has a positive impact to the environment.
Dr. Buboy Tapia is a medical educator and researcher at the Cebu Institute of Medicine.  He has taken time out of his busy schedule to advocate for kidney disease awareness.  The blogger behind Even with PKD Life Goes On (, Dr. Tapia himself is afflicted with polycystic kidney disease (PKD), a disorder in which clusters of cysts develop primarily within the kidneys, and is helping spread information about the disease as well as networking with patients and their relatives to form support groups.
These are just some of the social good deeds in the community that were showcased in meetups all over the country organized by Smart Communications, Inc. (Smart) and various partners to drum up support for its PayITfwd campaign.
PayITfwd is the telco’s latest social development initiative that hopes to reward community-based projects that enable learning.  Smart will help scale up these projects through technology.  The telco will provide a technology package that includes five tablets, Smart Bro Pocket Wi-fi, P3,000 worth of Smart Bro load, plus a grant of P50,000 to each of the 10 best projects that will be chosen in the first round that will run until August 30 this year.
In so doing, Smart hopes to widen the reach of the projects to benefit more people.  At the same time, it hopes to promote the culture of social good and encourage others to pay it forward by also doing something good for their community. 
Smart has been supporting initiatives that promote nation-building and help improve lives of Filipinos.*

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