More global promotion for Dinagyang eyed

Dinagyang Festival has a full year ahead as the City Government plans to bring it to places outside the country to get more international exposure.

Mayor Jed Patrick E. Mabilog is entertaining the idea of bringing the winning tribe in this year’s Ati Tribes Competition to countries with direct flights from Iloilo, specifically Hongkong and Singapore.
Glen Jumayao Photography

He consulted with city department heads and officials during their regular Wednesday meeting January 22.

“With almost P4 million being spent for Aliwan Fiesta, the funds could be used instead to go global; we need to level up and promote Dinagyang not only here in the Philippines but also abroad,” he said.

This will give overseas Filipino workers the opportunity to see the festival and hopefully encourage them to come home to Iloilo and join in the actual celebration every January, the mayor added.

Even Philippine Ambassador to Canada Leslie Gatan, who was here for an Investment Fair on January 21, was impressed with the festival that he extended invitation for a roadshow.

“In August or September Dinagyang might go on a tour that includes Calgary, Ottawa, Toronto and Vancouver,” Mabilog stated.

The mayor intends to call for a multi-sectoral consultation about plans for Dinagyang sometime in February. (Lucy Montealto-Sinay/Iloilo City PIO)

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