SM Group's housing project for Yolanda survivors

The SM Group through SM Cares held a ground breaking ceremony that marked the company’s second leg in the housing project for survivors of super typhoon Yolanda in Northern Iloilo.

SM Supermalls President Annie S. Garcia, SM Foundation Senior Vice President Carmen Linda Atayde, Concepcion Vice Mayor, Iloilo Vice Governor Raul Tupas, Iloilo Governor Arthur Defensor Sr., SM Prime Holdings President Hans T. Sy, Ms. Ruth Tirol-Jarantilla, Concepcion Mayor Millard Villanueva and SM Prime Holdings Vice President Marissa N. Fernan.

 The project will also roll out in other areas in the Visayas such as in Tacloban City and Ormoc City, Leyte and just recently in Bogo City, Cebu.

Mr. Hans T. Sy, president of SM Prime Holdings,Inc., and Iloilo Governor Arthur Defensor Sr. led the ground breaking ceremony of the SM Cares Housing Project in Brgy. Bacjauan Sur in Concepcion, Iloilo last August 9, 2014. Joining them were Provincial Administrator Raul Banias and officials of the Municipality of Concepcion led by Mayor Millard Villanueva.

SM Prime Holdings President Mr. Hans T. Sy with the children of Concepcion, Iloilo.

 The project is in cooperation with the family of Roberto and Gloria Lorca Tirol as represented by their daughter Ruth Tirol Jarantilla, who donated a one- hectare property to the SM Group as a show of support for the project. The company will build a village of 200 houses in the donated lot in Concepcion, Iloilo.

The SM Cares Housing Project is over and above the SM Group’s P100 million commitment for various assistance to communities affected by typhoon Yolanda in the Visayas. The SM Group’s efforts include immediate relief operations, building of housing communities, rehabilitation of schools,  churches,  hospitals and community centers, and providing medical missions.

SM Foundation’s Senior Vice President Carmen Linda Atayde, SMPHI Vice President Marissa N. Fernan, SM Regional Marketing Manager For Visayas Kristine Yap, SM President Annie S. Garcia and SM Regional Operations Manager for Visayas Girlie Liboon.

 Each house, which costs P200,000, will be built with concrete roofing, high ceiling, proper ventilation and utility-ready provision. The village will have 5-meter wide road network, a concrete perimeter fence, a community center and a basketball court.


SM Cares serves as the holistic and cohesive flagship of the group’s CSR programs. The goal is to ensure that SM serves not only as the retail industry leader, but also acts as a catalyst towards positive change in the nation and leading by example when it comes to corporate social responsibility. (PR)

                SM City Iloilo PR Manager Troy Camarista, Jesel Rose Yee and Ms. Ruth Tirol- Jarantilla


 Mr. Hans T. Sy with Mrs. Ruth Tirol of Zonta Club of Iloilo ladies

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