Cebu Pacific to launch direct Cebu-Tokyo flights
Named best low-cost carrier in Asia-Pacific
Cebu Pacific Air (PSE:CEB) plans to strengthen its Cebu hub with direct Cebu-Tokyo (Narita) flights starting March 26, 2015.
The airline will launch four weekly flights (every Tuesday, Thursday, Saturday and Sunday) between Cebu and Tokyo. The flight from Cebu will depart at 5:55am, and arrive in Tokyo at 11:20am. The return flight will depart Tokyo at 12:05pm, and arrive in Cebu at 4:25pm.
Utilizing CEB’s brand-new Airbus A320 fleet, the service is aimed at boosting Japanese tourist arrivals into Cebu. Lowest fares for the Cebu-Tokyo route start at PHP2,488, for travel from March 26 to May 31, 2015. As the only low-cost carrier operating this route, fares between Cebu and Tokyo are up to 60% lower compared to other airlines.
“Cebu Pacific has a good track record of stimulating travel because of its low fares and network. With this direct access to Cebu, we hope more Japanese tourists will visit the Philippines, just in time for the Visit the Philippines Year 2015,” said CEB VP for Marketing and Distribution Candice Iyog.
Cebu Taoist Temple. Image: Commons Wikimedia
Cebu is renowned as an island destination with urban comforts. Given its strategic location in the middle of the Philippines, it can also be a jump-off point to other beach, diving and surfing spots where CEB flies to, such as Boracay, Camiguin, Siargao and Palawan (Puerto Princesa). The island of Bohol is also just a ferry away.
Cebu Pacific Air operates the most flights out of Mactan-Cebu International Airport, currently flying direct to 25 Philippine and international destinations.
“This new route also makes travel to Japan more convenient for those coming from the Visayas and Mindanao. We are launching direct Cebu-Tokyo flights just in time for the cherry blossom season in Japan. We hope more Filipinos can plan their trips ahead and experience this wonderful destination,” she added.
Cebu Pacific Air launched direct flights from Manila to Tokyo (Narita) and Nagoya in March this year. A month after it launched direct flights, the Japan National Tourism Organization indicated that the Philippines was one of its fastest growing source of foreign visitor arrivals. CEB also flies from Manila to Osaka.
For bookings and inquiries, guests can go to www.cebupacificair.com, or call the reservation hotlines (02)7020-888 or (032)230-8888. The latest seat sales can also be found on CEB’s official Twitter (@cebupacificair) and Facebook pages.
Aside from Tokyo, Nagoya and Osaka, CEB offers flights to 25 other international destinations, namely Bali, Bangkok, Beijing, Brunei, Busan, Dammam, Dubai, Guangzhou, Hanoi, Ho Chi Minh, Hong Kong, Incheon (Seoul), Jakarta, Kota Kinabalu, Kuala Lumpur, Kuwait, Macau, Phuket, Riyadh, Shanghai, Siem Reap, Singapore, Sydney, Taipei and Xiamen. It also operates the most extensive network in the Philippines.
Tokyo at night. Image: Commons Wikimedia
BEST LOW-COST CARRIER IN ASIA PACIFIC
Meanwhile, leading aviation think tank, Centre for Aviation (CAPA) recognized CEB as the Asia-Pacific Low-Cost Carrier (LCC) of the Year, during the recently concluded CAPA Aviation Awards for Excellence in Singapore.
“Our LCC of the Year has endured a tumultuous period in its home market, but maintained its focus and had the highest operating profit margin in the Asian airline industry,” said CAPA Executive Chairman Peter Harbison.
“The carrier has launched a long-haul operation which strategically improves its long-term position by opening up new markets, while quickly responding to the challenges in this segment,” he added.
CAPA also cited CEB’s alliance with the Tigerair group, and its ability to adapt as competition intensifies. It was also able to turn around Tigerair Philippines, which is now also profitable.
The think tank also recognized CEB’s focus on its home market, and its rapid but scalable expansion that does not come with excessive aircraft orders and capacity.
Established in 1990, CAPA – Centre for Aviation is the leading provider of independent aviation market intelligence, analysis and data services, covering worldwide developments. CAPA's Aviation Awards for Excellence are intended to reward airlines and airports that are not only successful, but have also provided industry leadership in adjusting to a new environment.
According to CAPA, “At a time of industry upheaval, our winners are adopting strategies that offer new directions for others to adopt.”
The CAPA Awards are independently researched by CAPA’s leading team of analysts, then selected by an independent international panel of advisors. It is not based on customer surveys, popular votes or sponsorship.
“The Cebu Pacific team is honored to be recognized by CAPA. We will continue to approach growth conservatively and responsibly in order to build a sustainable airline business. Ultimately, this sustainability will allow us to expand to more destinations, making our low fares available to more people,” said CEB President and CEO Lance Gokongwei.
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