SM Green Film Festival campaigns for eco-awareness

SM Prime Holdings, in its bid to inform Filipinos about the environment and the need to care for it, will launch the SM Green Film Festival wherein students will be treated to a free screening of environment-themed films every third Tuesday of the month starting July 7, 2015 at 9-10:30 a.m. in all its 57 cinemas nationwide.

Project partner GMA 7 has agreed to provide the initial materials, two station-produced documentaries entitled “Ground Zero” and “Pagbangon” which run for approximately 50 minutes each. The former features natural disasters here and abroad while the latter is an award-winning documentary on the effect of Super Typhoon Yolanda. The Climate Change Commission has also contributed a 5-minute video on the Top 15 Ways to LEDS (Low Emission Development Strategies).

SM Green Film Festival falls under the SM CARES program, which consolidates the company’s Corporate Social Responsibility (CSR) initiatives like environmental conservation, assistance to persons with disabilities and special needs, elderly and nursing mothers, as well as care for children, women and OFWs.

The other environmental conservation initiatives are Trash to Cash recycling market held in the malls every first Friday and Saturday of the month, the Green Retail Agenda forum for mall tenants, contractors, and suppliers and the SM Supermalls Green Bag.

SM Prime Holdings President, Mr. Hans T. Sy, is a member of the Private Sector Advisory Group (PSAG) of the United Nations Office for Disaster Risk Reduction and has committed to furthering disaster preparedness in places where SM operates./PR




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