150 years under the hood: the Valvoline story
Valvoline is celebrating its 150th anniversary throughout 2016. Valvoline's celebration honors the company's product innovation, scientific ingenuity, customers, and consumers
Just the other day, a friend and I were chatting online about the psychology of innovation and how remarkable the human brain is because it can come up with ideas big and small. Some ideas do not see the light of day while some do and end up changing the world.
Every day, we encounter products of these great ideas. For example, when you ride someone’s car, do you dwell on what helps to run it well? One of them is motor oil, which keeps vehicles’ engines running and protected against wear and corrosion and other factors that could hamper our vehicle’s performance and safety.
One product that comes to mind is Valvoline, which is celebrating its 150th year in the petroleum industry. It was Dr. John Ellis, sparked with a great idea, who discovered the lubricating properties of distilled crude oil and had it trademarked as Valvoline in 1873.
Dr. John Ellis, founder
In the Visayas and Mindanao, Valvoline is exclusively distributed by F&E Group. Just recently, F&E Group shared the following information about Valvoline’s successes in the last 150 years and I was quite awed by the fact that this product has helped the allied forces during World War II. Here they are:
* 1895: The Valvoline lubricated, two-cylinder, one-and-three-quarter horsepower car won first place in the first-ever car race organized in North America and held in Chicago, Illinois. Today, team Valvoline™ races in numerous high-performance series worldwide.
* Early 1900s: It became the recommended oil for the iconic Ford Model T, making Valvoline a household name as vehicle ownership rapidly expanded. The brand extended its product offerings internationally, and Valvoline's groundbreaking innovation continued, successfully pioneering one of the world's first aircraft engine motor oils (1910).
* 1939: Valvoline developed X-18, the first all-purpose gear oil, an innovation that reduced mechanic shop product inventory and exceeded manufacturer specifications of that time.
* 1942-1945: Valvoline oil was widely used to lubricate allied vehicles throughout the duration of World War II.
* 1950: In 1950, Valvoline developed its All-Climate™ Motor Oil – eliminating the need for seasonal oil changes.
* 1965: Valvoline introduced Valvoline™ Racing Motor Oil to the world in the mid 1960s. It protects engines in high-stress situations and met the needs of the "muscle car craze" of the era. Used in multiple forms of racing, Valvoline racing oil became, and remains to this day, the best-selling racing oil of all time.
|The Valvoline lubricated car won in the first car race organized in North America|
* 1970s-1980s: During this era, Valvoline won in the Indy 500 (1970), NASCAR Daytona 500 (1972) and gained its first Formula One World Championship (1978). In the 1980s, a string of Valvoline cars, driven by some of racings biggest legends, raced first across finish lines around the world. Valvoline also became an operator of its own service centers (1987), making Valvoline unique among its global competitors.
* 1990s: In 1996, introduced Durablend™, its first synthetic blend motor oil. This development brought the many benefits of synthetic to a broader consumer base and pioneered protection for the smaller, high-RPM engines of the day.
* Early 2000s: Valvoline launched Maxlife™ High Mileage Motor Oil – the first motor oil specifically engineered with technology that provides increased longevity for cars over 75,000 miles. Over the next 10 years, others would follow Valvoline's lead, and the category of high mileage oil became an industry staple. In 2005, Valvoline centers performed their 100 millionth vehicle service.
* 2010-2015: In 2011, Valvoline reported $2 billion in global sales. Two years later, Hendrick Motorsports announced a multi-year NASCAR agreement with Valvoline. A new plant was opened in India in 2014 – bringing the total of blending and packaging plants worldwide to 60. Product innovations continued with the release of NextGen™, a premium lubricant that also saves energy in production.
* 2016: Valvoline is celebrating its 150th anniversary stateside and across the globe. Additionally, Valvoline Instant Oil Change centers are expected to perform their 200 millionth oil change during the year.
Valvoline is available in the 12 member stores and service centers of F&E, in partner Workshops and automotive supply dealer partners.
Filamie S. Aguillon, CEO and General Manager of F&E said, “Our role as a local partner of these trusted global brands goes beyond just selling them. We become our customer’s partners for a safe and joyful journey.”
Do you have a great idea that should be pursued? May Valvoline’s story inspire you because you too, can help shape the world and may you have the power to innovate, innovate and innovate just like Valvoline did.
View the Valvoline 150 Years Under the Hood video
View the Valvoline 150th year celebration in Iloilo F&E photos
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For information about Valvoline and F&E’s automotive products, services and solutions
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