Ministop is in Iloilo; store chain open to franchising

Through the years, Iloilo City has caught the convenience store bug and the opening of two branches of the famous Ministop here generates more positive vibes for our booming metropolis.

Left: Ministop Robinsons Iloilo opening photo shows Executive Assistant Office of the Mayor JV Mabilog, Congressman of the lone district of Iloilo Jerry Perez Treñas, Malen Locsin, Division Manager, Living Essentials Division Masanori Inuma and President & COO Ministop Philippines Robina Gokongwei-Pe. Right: Ministop La Paz opening photo shows Division Manager, Living Essentials Division Masanori Inuma, Mayor of Iloilo Jed Patrick Mabilog, Congressman of the lone district of Iloilo Jerry Perez Treñas, VP-Merchandising & Marketing Ministop Philippines Faith Gokongwei-Lim and Franchisee of Ministop La Paz Dra. Dureza Abad.

One Ministop branch opened at the Robinsons Place Iloilo while another opened in front of the West Visayas State University in La Paz, Iloilo. This makes the total number of branches in the Philippines at 400 and all over Asia at 4,400.

It is a mini-grocery store or combo-store where you can enjoy a little bit of everything. Ministop also offers ready-to-eat products prepared in their built-in kitchen. These products include Chillz, Float, Toppers, Siomai, Hotdog, Ham and Cheese Kariman, siopao, sandwiches and Uncle John’s Fried Chicken.

Its services include cellphone charging, internet and Wi-Fi.

Meanwhile, no less than Robina Gokongwei-Pe, President and Chief Operating Officer of Robinsons Retail Holdings, Inc.,  graced the Ministop Iloilo opening last July 24, 2014. 

After the colourful presentation of the Dinagyang 2014 winner Tribu Panayanon, the store was finally opened to the public. Those who made purchases were given free ice cream, and many exciting freebies.

Ministop Philippines is a partnership between Japan's Ministop Co. Ltd. and Robinsons Convenience Stores, Inc. The latter is an affiliate of Robinsons Retail Group, the second largest multi-channel retailer in the Philippines that has more than 30 years of retail experience.

They are open to collaborating with entrepreneurs who want to go into the convenience store business.

“We take good care of our relationships with our business partners by maintaining good quality products and services and abide by the standards of Ministop,” Robinsons Convenience Stores, Inc. stated on its flyer.

They promise the following benefits: (1) continuous expansion; (2) profit sharing model allows franchisees to earn more as they sell more; (3) fully computerized system (POS system or point-of-sale solution as well as an integrated software technology used for accounting and financial management); (4) daily delivery and stocks are available within 24 hours or less from their distribution centers in Pasig and Cebu City; (5) marketing support through promotions and merchandising; (6) training programs, marketing and manpower assistance; and (7) 24-hour service for repairs, maintenance and other operational concerns.

There are 10 steps towards becoming a Ministop franchisee. They are as follows:
1. Ministop Franchise Presentation attendance
2. Interview with the Area Franchise Manager
3. Ocular visit and preparation of a feasibility study
4. Letter of intent submission
5. Franchise Assignment Letter signing and meet with the Ministop Executives
6. Franchise Agreement signing
7. Pay the Franchise Investment
8. Attend the Franchisee Training Module
9. Submit Business Permits, licenses and other relevant documents
10. Open your Ministop store

For Inquiries:  Call (02) 631-8707, (02) 631-8639, (+63) 922-5377120 or email Marie Katherine Villalon


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