Subaru: Confidence in motion

Safety and performance are the top considerations when buying a car and Subaru, a Japanese automotive manufacturer has been meeting these expectations since  the 1950’s.

“Today, the company is present in almost all countries, most especially in the United States, Europe and Asia,” said Brian Chua, Subaru Philippines vice president during the grand opening of their Iloilo branch.

Subaru Forester

Lyndon Go, president, said that even before Subaru opened in Iloilo, many Ilonggos already own Subaru vehicles.  “There were already Subaru fans who got their vehicles from Cebu and Manila. Coming in, we were able to provide better service,” he said.

Safe Car
Chua said that they are very confident with the Ilonggo market. “Subaru is a premium brand and many of our buyers are well-traveled, highly educated and technical people which Iloilo has a lot. The age range of our buyers is from 23 years old to 85 years old,” he said.

Subaru XV

Go added that there are Subaru owners who are as young as 18 years old. “They were given as gifts from their parents who trust that apart from its performance, Subaru is very safe for their children to drive,” he said.

In fact, Car Buyer (United Kingdom) included the Subaru Outback in its list of 10 safest cars. Auto Blog has also included Subaru Forester and Legacy in its list of Safest Cars for 2016.

Subaru WRX STI

Core Technologies
Chua explained the two core technologies that make Subaru a very safe and high-performance vehicle are the Symmetrical All-Wheel Drive and Boxer engine.

The AWD system makes any Subaru vehicle well-balanced, precise, stable and very agile even if one is traveling at high speed or in bad weather.
Subaru’s core technologies: Symmetrical All-Wheel Drive and Boxer Engine

The Boxer engine is compact and lightweight that it can be fitted all the way down into the chassis and thus allows more crush room in front and on the sides of the vehicle. Sitting horizontally in the engine bay, it moves like a boxer’s fists with a counterpunch action. This helps protect the passenger during a collision.

Subaru vehicles have a two-way performance – automatic and manual.  “Subaru is a driver’s car because it is very intuitive,” Chua said.

“Subaru is the safest car you will ever own,” Go said.

Lyndon Go, president and Brian Chua, vice president

Subaru Iloilo board of directors

In 2012, Subaru Forester was awarded top five-star rating in the Euro NCAP Safety Test.

In the same year, Subaru BRZ received recognitions from organizations in different countries. It won the Wheels Car of the Year award from Wheels magazine, a very influential motoring magazine in Australia. Its boxer engine was named as the 10 Best Engines of 2013 in the United States. Its other awards include Auto Sports Car of the Year (Canada),  Carsguide Car of the Year (Australia), Vehicle Dynamics International Car of the Year (Germany) and Echappement Sports Car of the Year (France). 

The team during the grand opening and blessing
In 2013, Subaru Forester won the Good Design Award  from the Japan Industrial Design Promotion (JDP). In the same year, Subaru Forester was also the Top Safety Pick of the Insurance Institute of Highway Safety (IIHS), a non-profit organization supported by auto insurers in the United States. The succeeding years, Subaru’s vehicles also received TSP+ awards.

Service bay

For more information, visit Subaru Philippines website and Subaru Iloilo Facebook page. Subaru Iloilo is located at Mac Arthur Drive, Tabuc Suba, Jaro, Iloilo City. You may contact them through their telephone number +63 9173103028./Kathy Villalon

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