Hino Motors presence to spur modernized jeepneys in Panay

With the opening of Hino Panay Showroom and Service Center in Iloilo, commuters within Iloilo City and the rest of the island will eventually be riding the Hino Modern Jeepney Euro 4.

"The government has asked us manufacturers to produce as much as we can so that operators can transition to the new jeepneys," said Vicente Mills, Hino Motors Philippines (HMP) chairman, regarding the Philippine government's PUV Modernization Program (PUVMP).


Hino Modern Jeepney Euro 4


"We already have orders coming from different cooperatives," said Gerald Vagilidad, sales and parts manager of Hino Panay.

"We are following the platform laid out by the Department of Transportation and Land Transportation Franchising and Regulatory Board. One franchise, one route and one operator. That operator represents one cooperative," Vagilidad added.

"The franchise is given to cooperatives so that it will be managed as a fleet," said Mills. He added that this system ensures that the jeeps are well-maintained. Another benefit is that the cooperative may decide to put some jeepneys on standby during slow hours and deploy everyone when it is rush hour.

Mills said that the hallmark of Hino Modern Jeepney Euro 4 is that it puts the rider's safety and comfort in mind. It can seat 20 persons and can accommodate 8 standing passengers.  


Hino Modern Jeepney Euro 4



What does Euro 4 compliant mean?


Say goodbye to those horrendous smoke belchers and dirty air because Hino's jeep is Euro 4 compliant. What does this mean? Well, there are 6 emission levels being set by the European Union (EU) in order to reduce the toxic chemicals that are emitted to the atmosphere. In the Philippines, we follow the Euro 4 standard. In fact, the Department of Environment and Natural Resources (DENR) requires vehicles to have Euro 4 fuel. Starting in 2017, only vehicles with Euro 4 emissions standards can be registered. This is also stipulated in the Philippine Clean Air Act of 1999.


Inside the Hino Modern Jeepney Euro 4 (Photo source: Hino Panay Facebook page)


Unlike the traditional jeepneys which are made of "chop-chop" or assembled parts, the Hino Modern Jeepney Euro 4 is made up of tested and safe parts that can be easily sourced from Hino Panay.

According to Gen Aguillon-Chiong, COO/Managing Director, Hino Panay is a fully-equipped trucks and buses sales, spare parts, and service dealership that aims to provide innovative transport solutions. Hino Panay offers a wide variety of Japanese trucks and buses, from the 300 light-duty truck series to the 500 medium-duty truck series and the 700 heavy-duty models to cater to the different and specific needs of each client. Every truck, bus, and spare parts take pride in the innovative Japanese technology from Hino Motors, a Toyota Group company. 

"We offer total support and full service for new and old Hino vehicles. We are here to provide spare parts and services. We have the newest technology," Aguillon-Chiong said.

Aguillon-Chong whose family owns F&E Group of Companies, an automotive leader in Panay for 35 years now, considers the opening of Hino Panay as their milestone. "We partner with famous brands and Hino Panay is a milestone, a big step for us. We are looking at this dealership to service the whole of Panay. Our F&E stores will be the satellite stores of Hino Panay," she said.

Hino Motors is one of the three major Japanese manufacturers. Susumu Myokan, VP for Business Planning and General Sales said that they have a factory in Manila which provides not only the chassis but the body, including a warranty. This makes Hino unique.

Hino Panay is located at Ledesma Street, Iloilo City which is actually open to trucks at certain hours of the day. You may contact them through their Facebook page: Hino Panay./



Susumu Myokan, VP for Business Planning and General Sales; Vicente Mills, HMP Chairman: Gen Aguillon-Chiong, COO/Managing Director of Hino Panay; and Gerald Vagilidad, Sales and Parts Manager of Hino Panay during the bloggers' conference in relation to the opening of Hino Panay, November 9, 2018. Hino Panay is a full-service dealership of the modernized jeepneys as well as trucks, vans and buses.





Hino 300, 500 and 700 Series



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